The words Wild Ones is the official registered trademark of Wild Ones Natural Landscapers Ltd aka Wild Ones: Native Plants, Natural Landscapes. The words Wild Ones therefore are protected by law, and may not be used by other organizations or entities without express written permission from Wild Ones. The Wild Ones logo represents that official registered trademark and is our public image. It is our brand identity and by using it uniformly, it presents a strong meaningful identity to the public of Wild Ones.
THE MEANING BEHIND
THE LOGO DESIGN
The Wild Ones logo was designed for
us by a professional graphic designer
who created it to depict our relationship
with the Earth. Incidentally, this is
the same designer who designed the titles
for the movie, “Dances with Wolves.”
The words “Wild Ones” are
a registered trademark, thus the registered trademark
symbol that appears at the end of the
words “Wild Ones.” The words “Wild
Ones” in the Wild Ones
logo were designed with drawn letters
to specifically depict the wildness or
naturalness of native landscaping as
opposed to the manufacture and manipulation
of non-native based landscaping. The
line drawn through the bottom of the
words depicts the Earth and signifies
that we are an integral part of the Earth,
like roots deep within the soil. The
abstract flower to the left of the words “Wild
Ones” identifies us with landscaping and plants,
and is meant to be printed in a screened color tone so as not overwhelm the rest of the logo.
Positive form (Primary Color Usage): PMS 5747 on a complimentary natural-colored background – preferably white.
Positive form: Black logo on a white or complimentary background.
Negative form: White reversed out of PMS 5747 or black is not recommended.
When using a secondary color for a background, use a natural tone that complements Wild Ones green. See color chips above.
- All parts of the logo should be printed
in the same color, i.e., Wild Ones
green, black, white, or in the case
of wearable merchandise as outlined below,
the original Wild Ones color brown.
USE OF THE LOGO AND THE WORDS “WILD ONES”
In the past, it was permissible to use elements of the logo separately. A common example of that kind of use was a situation where the words “Native Plants, Natural Landscapes” would be too small to read in the space allowed for the logo – resulting in the use of the “one-line” logo. As “branding” has become more important to the viability and growth of the Wild Ones organization, weakening the recognition of the Wild Ones logo by using any version other than the full and complete logo is no longer allowed, other than in very rare circumstances.
Although it is easy to find yourself in a situation where there seems to be no way to use the logo other than at a very small size, you can easily avoid that situation with just a bit of planning. Remember that the Wild Ones logo is not something to be added as an afterthought to your Wild Ones project. So before you start work on your project, think about what your design will look like when it is finished, and think about where you will use the logo so that it is prominently placed, and so that every part of the logo will be legible. If you plan ahead with your design, you will never find yourself in a situation where you have “squeeze” the logo into a very small space. Remind yourself that if there is space on the page for the text and the graphics, there is also space for the full version of the logo, shown at a legible size. Here are more important points:
- Use only the furnished versions of the logo. Do not try to re-create the logo. You can download the approved logo files and instructions here.
- Do not crowd the logo. Do not position the logo so that it touches other elements on your page. Be sure to allow an appropriate amount of clear space on all sides of the logo. Use your best judgment.
- When changing the size of the logo after placement in a word-processing program, page-layout program, or web page, be careful not to distort the proportions of the logo.
- Do not attach any other text or any other object to the logo. If such elements are necessary, place them a significant distance away from the logo.
- Use the logo at a size as large as is appropriate. Place the logo in a prominent location.
- Do not apply a drop shadow or any graphic embellishment to the logo.
- Do not alter the logo, even in humor.
- Do not use the logo on visually competitive backgrounds.
- Do not use other icons or visuals in place of the flower part of the logo.
- Do not use the logo as a bullet in a list of items, or as any other embellishment.
- Do not use the logo as punctuation.
- Do not use the logo, or parts of the logo in place of straight text. When using the words “Wild
Ones” in text, set the words in the same type style as the rest of that line of text. With the first use of these words in
the text, the words should be set using
the registered trademark symbol (®)
to its upper right.
All versions of the Wild Ones logo are available in the form of computer files. These files are available for download here, and are the only approved versions of the logo.
If you want to emphasize your chapter name in your project, use the Wild Ones chapter logo specially created for your chapter.
Chapter logos are created upon request to Wild Ones National. Do not try to create a chapter version of the logo. Click here to look for the logo files for your chapter. If not available, ask your chapter officers to order a chapter logo set from Wild Ones National.
AFFILIATE NOT-FOR-PROFIT MEMBERS,
BUSINESS MEMBERS, PROFESSIONAL/EDUCATOR MEMBERS,
USING THE WILD ONES LOGO
We encourage all members and partners to include the Wild Ones logo in any project when the use of our logo is appropriate, and when your use of the logo conforms to these logo guidelines. This might include brochures, membership forms, web pages, or any time you might want to be seen as a proud member or partner of Wild Ones Natural Landscapers.
LOGO COLORS FOR
USE ON MERCHANDISE
The entire Wild Ones logo, using both
lines or only one, can be screen-printed
or embroidered wholly in Wild Ones green,
black, or white for wearable as well
as non-wearable merchandise.
Logo colors for the purpose of screen-printing
or embroidering wearable merchandise
should be as follows:
- The words Wild Ones, along with the
line representing the Earth, should
be limited to Wild Ones green (PMS
5747 or Thread AckP5944), black, white,
or the original Wild Ones brown (PMS
731) as outlined in the logo guidelines.
Process equivalent, RGB equivalent,
and Web Safe Hexadecimal color nomenclatures
are shown in the graphic at the beginning of these guidelines.
- If using the chapter name and the
second line, they should also be limited
to Wild Ones green, black, white, or
the original Wild Ones brown.
- The entire flower including the stem
should be all in one color, either
matching the rest of the logo or in
a shade of purple (PMS 2587 or Thread
Py1810). No other colors are acceptable.
- Note: The logo, minus the extra words
and second line, is preferred for use
with wearable and non-wearable promotional
items such as t-shirts, cups, caps,
If you have questions, after reading these guidelines, contact the Wild Ones National Office.
Click here to download logo files for Wild Ones National and for Wild Ones chapters.